Social influencers will consistently drive targeted traffic to your website. People love to try things that are endorsed by those they admire. This admiration does not necessarily always mean from a famous person. The Kardashian family have made a fortune on their ability to influence others to buy specific products. Social influencers can also take the role of friends, family, and those you follow on Twitter that may not have the same clout as a television or film star.
Search engines, notably Google and Bing, continue to increase their overall intelligence in fulfilling your search demands. The idea of artificial intelligence drives search engines evolution. The understanding of what each individual is looking for and fulfillment of the searched request.
The one primary key towards SEO success is traffic from your targeted audience that finds fulfillment from what they see on your website. You can track this via your bounce rate, time on page, and conversion percentage in particular. Search also is impacted more today than ever via social media.
When an influencer shares information with their audience, they are giving an unsolicited endorsement for the product. The influencer provides the product or website immediate validation. The targeted traffic the influencer creates lowers bounce rate, add to your time on page, and increases conversion percentage.
You still need to ensure your website and landing pages are up to standards to achieve a positive impact on your numbers. Your website needs relevant page content, page speed, and clearly defined call to actions.
Plan of Action
Businesses these days are smartly taking the lead of larger brand that has used the famous for pushing heir products via channels like Facebook, YouTube, Instagram, and Snapchat.
Influencers have taken the face of fitness models and travel enthusiast per example a Jamie Lyn Rinaldi, a model on Instagram and Snapchat, has used her influence to push health and wellness products. On Instagram beer enthusiast @thegirlwithbeer and @travelinghoppy have leveraged their large followings. The Girl with Beer has over 180 thousand to promote beer. Breweries can make an immediate impact in getting their product out to a mass audience by having these ladies share a photo with them and their beer. Rinaldi’s Instagram following stands at over 300 thousand.
If you are a business, the first step is to research influencers in your market and then build a relationship. The next step is to reach out to possible influencers. You can do this by offering free swag or connecting an ambassador of your company with them to create a formal relationship.
If you are a small business and don’t feel confident you can persuade famous people or those with huge followings. You can start small. The person with the 500 followers can provide a needed bump that can make your monthly or quarterly goals.
The traffic that posts from social influencers will increase your traffic and raise brand awareness. The point is SEO is no longer something that exists in a vacuum and woven into the core of your entire digital marketing blend.